Vladimir

Lifanov

Design

Suprematika specializes in branding and web projects. The agency has collaborated with companies such as Russian Railways, MegaFon, Yota, Mail.ru, Mars, FC Dynamo Moscow, and others. Vladimir and his team have crafted branding for retail chains like "Magnit," coffee shops like "Bushe," Sirius hotels, and local community centers "Mesto Vstrechi."Vladimir, alongside the agency, has garnered numerous awards including Cannes Lions, ADC Europe Awards, and the "Golden Flea." He views design as art: "It's essential that beauty must have functionality, and not the other way around." He translates unconventional and bold ideas into reality with his team, making the world more aesthetically pleasing. For instance, the illustrative project "Our Sea" where designers created a genuine illustration for packaging from actual trash instead of drawing it. Another example is the branding of "Bushe" coffee shops derived from urban textures.He actively participates in educational projects and events, sharing his expertise and knowledge with other companies and professionals in the creative industries.