Now you know who makes millions working with Russian YouTube stars! But in all seriousness, Vasily Yaschuk and his agency Players have been involved in influencer marketing for over 10 years. They conceptualize and execute projects of any complexity with content creators on YouTube, TikTok, VKontakte, Telegram, and other platforms. The agency develops strategies, creative platforms, and creates videos for brands such as M.A.C., Beeline, Clinique, Samsung, and more. Additionally, Vasily Yashchuk serves as the Commercial Director for the blogger Anastasia Ivleeva. In February 2022, he became the Managing Partner of Digitas Moscow, where he focuses on developing the digital content division. He also teaches marketing at Skillbox.