What links rainbows to walruses, and the North Pole to Beijing? Not what, but who: Ivan Nefedkin and his studio Radugadesign, established in 2007. The studio's portfolio includes over 500 projects implemented all over the world. Ivan and his team achieve what previously seemed impossible at the intersection of art, design, space, and technology. Radugadesign's clients include Gazprom Neft, Rosatom, Skolkovo, IKEA, Mercedes Benz, Audi, Samsung, Philips, MTS, the Bolshoi Theatre, and the Tretyakov Gallery.Radugadesign became the first multimedia studio to implement a video projection at the North Pole: in October 2013, the relay of the Winter Olympic Games in Sochi began, and for the first time in history, the journey of the Olympic flame passed through the northernmost point of the Earth. Conducting experiments like making two AI models converse with each other in real-time in China or recreating the sensation of synesthesia during a forty-minute audiovisual performance in Nizhny Novgorod are among the multimedia experiments the studio conducts in its own art projects, which are presented at media art festivals around the world, from China to Germany.In 2022, for the St. Petersburg International Economic Forum (SPIEF), together with Gazprom Neft, they developed the most notable stand - "Immersing in the Arctic": visitors were greeted by a huge, hyper-realistic walrus, literally "emerging" from icy water thanks to 3D-effect graphics. And in 2023, the studio created an installation for MTS in the form of a flying carpet-airplane, installed right at the Rizhskaya metro station. This digital public art instantly became viral and spread into memes.