Professional light master. Creative Director and Co-founder of the international multimedia production studio "Sila Svetа". Through the use of light, Alexander and his team transform reality: turning any surface into art objects, creating complex multimedia installations and shows. "Sila Svetа" is a leader in interactive media and the creation of spectacular multimedia shows for urban events, global events, concerts, product launches, as well as installations for unconventional advertising activations, museums, and exhibitions. "Sila Svetа" is a regular participant and multiple winner of the "Circle of Light" festival in Moscow. The studio operates worldwide, known for projects such as mappings on the Bolshoi Theatre, Moscow State University, Manege, and the Baikonur Cosmodrome, the final show at the closing ceremony of the FIFA World Cup in Qatar, concerts for global stars Drake, The Weeknd, Billie Eilish, Polina Gagarina's performance at "Eurovision," as well as numerous product presentations. In 2021, Alexander became the winner of the Russian Creative Awards in the nomination "Producer of the Year in the Creative Industries field."