Аlexandra Korolkova is a typographer and the art director of the first font studio in Russia, Paratype. She is the creator of fonts such as PT Sans, PT Serif, Circe, Golos, and the new font for Sberbank. Alexandra is also the author of the book "Living Typography," which covers the fundamentals of typography. She is a laureate of the Charles Peignot Award for outstanding contributions to font design. Notably, she is the first designer from Russia to receive the Charles Peignot Award in the entire history of the award.In addition to her design work, Alexandra runs an educational channel on YouTube focused on font design and typography. Her fonts have received recognition at international competitions such as ED-Awards, GRANSHAN, Red Dot, and Communication Arts. She has taught at various educational institutions, including the Moscow State University of Printing and the British School of Design.As a speaker, Alexandra has presented at major international conferences on fonts and typography, including ATypl, TYPO Berlin, TypeCon, and others. One of her notable quotes is, "Those who deal with fonts are those who cannot help but deal with them."