Vitaliy

Bykov

Advertising

Entrepreneur, producer of creative projects, and publisher. Co-founder and CEO of the REDKEDS agency, organizer of the G8 creative industries festival. Publishes books, produces internet shows. REDKEDS agency emerged from the idea of releasing a book of fairy tales for children and later became one of the most well-known creative agencies in Russia. Currently, REDKEDS deals with strategic planning, creativity, video production for advertising, design concept development, websites, and integrated campaigns. Collaborates with global brands such as Mars, Durex, Bacardi, Mitsubishi Motors, Yandex Taxi, Raiffeisen Bank, and others. Winner of the Awwwards Honors award for the "Design Point" website and the ADCR Awards bronze in the Film & Radio category for the video "Illusion" for the "Yula" service. Vitaly popularizes creative industries, conducts teaching and consulting activities to develop leaders in creative businesses.