Co-founder of the design bureau "Shchuka", Ph.D. in Art History, and professor in the field of "Communication Design" at the British Higher School of Design. "Shchuka" creates functional and aesthetic brands for corporations and startups, financial and technological companies, social and art institutions not only in Russia but also in Europe and the USA. The main types of services provided include branding, identity elements, corporate style, packaging design, copywriting, creation of branded content, design of advertising layouts and catalogs, illustration creation, space design, motion design, development of original font solutions, website, and application design. Ivan and his team have worked on projects such as the World Chess Championship, dating service Pure, the AIDS.CENTER foundation, and participated in the development of a new brand and corporate identity for Sberbank. Projects from the brand bureau have received awards at prestigious international festivals.