An influencer and speaker in the field of marketing, co-founder of the SETTERS companies — a full-cycle communication agency with expertise in creativity, strategy, and digital. It encompasses the communication agency SETTERS, the educational platform SETTERS Education, the online publication SETTERS Media, and the investment company SETTERS Creative Capital, partner of the PR agency PIARHAB, the career consulting service H, the HR startup BUDU, and the creative agencies festival KREACHELLA. The SETTERS team has launched projects for Netflix, Avito, Nike, L’Oreal, Demix, Yandex, and other companies. SETTERS became famous thanks to such creative cases as the development of a brand style for the city of Vyborg and the promotion on social networks of the account of the oldest St. Petersburg doughnut shop of 1958. SETTERS became the first Russian agency in the international association of creative agencies By The Network. Through her projects, Alexandra changes and develops the advertising industry, creates a strong community of specialists, changes the market of online education, wellness products in Russia, and helps brands grow.