He knows everything about myths, legends, and April Fools' jokes in the Russian game development industry. Moreover, he knows how to make almost any computer game popular. Sergey Zykov is a marketer and PR specialist with nearly 20 years of experience in the gaming industry. He has released more than 100 projects in Russia, including games from series like Call of Duty, Tomb Raider, Hitman, Final Fantasy, World of Warcraft, and more. Sergey has extensive experience in promoting both foreign licensed projects in Russia and domestic games in the global market.Today, his company Innova has gathered over 30 million registered users. Additionally, Sergey is one of the hosts of the "I Want to Work in Game Development" podcast about the gaming industry, where he shares insights on how to get started and succeed in this field.