Creative director of Instinct. Instinct is one of the best and most awarded creative agencies in Russia. Along with the team, Roman has developed advertising campaigns for major brands such as Alfa-Bank, IKEA, MEGA, Nike, InTouch, Dell, iRU, Pyaterochka, Pepsi, Beeline, MTS, MegaFon, Audi, M.Video, Eldorado, Yandex, and others. The Instinct team shares a desire and ability to think unconventionally, a belief in big ideas, and a commitment to finding bright solutions to typical tasks. The agency's works have repeatedly been winners and finalists at prestigious advertising festivals such as Golden Drum, London International Awards, Golden Hammer, and ADCR.