Kristina Denina is a multi-talented individual: today she's giving a lecture on collaborations and special projects, tomorrow she's discussing the female perspective in creative industries, the day after tomorrow she's diving into the worlds of Pelevin, and in a week, she's exploring taste receptors and provocation in ice cream advertising. With over 15 years of experience in advertising, Kristina has worked on creative campaigns for brands like "Beeline," "Sportmaster," "Petrovich," PepsiCo, "Baltika," "Gazprombank," "Chistaya Liniya," X5 Retail Group, and "Letual." Her work has received awards at festivals such as Effie, MMFR, Epica, ADCE, Cresta International Awards, The Caples Awards, AdStars, and "Bely Kvadrat." Contrapunto is the Moscow office of a European creative agency network. The agency specializes in developing communication strategies and creative concepts for advertising across radio, television, print, outdoor media, and point-of-sale locations. In 2023, at the Red Apple Advertising Festival, Contrapunto won the Grand Prix and gold for the JUST LIKE YOU campaign for Altel.